I worked with luxury footwear brand Jimmy Choo to create an illustrated artwork shoe design for their project Choo Sketch. The illustration was used to advertise participation for the #choosketch project on social media.

Creative director Sandra Choi called on artists, designers, and those looking to fill time during lockdown measures to sketch their very own pair with the winner having their shoe created!

“I wanted to share my love of sketching with the Jimmy Choo community in the hope it would provide a moment of escape whilst we were all united in the challenges the Covid-19 pandemic brought,” says Choi. “I was overwhelmed by the number of sketches and stories we received and felt inspired and touched that we had reached so many people around the world. It was difficult to shortlist the number of submissions down to just 10, but each of the finalists had created a design which really resonated with me.”

The initiative, which took place weekly via Instagram, received over ten thousand submissions worldwide.